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NEW BEAUTY

«In the monotony and dudgery of our work-a-day world there is to be found a new beauty and a new aesthetic», declared Alexey Brodovitch in 1930, summing up what was for him the essence of the modern condition. Graphic designers in mid-century America were passionately commited to the odea that good design was not simply an esoteric ideal, but could be used as a tool to ennoble the activities of everyday life…

Michael Bierut, Seventy nine Short Essays on Design
(in seinen kritischen Fußnoten zum remixten Adbusters/Tibor Kalman-First Things First Manifest von 2000, das auf Ken Garlands Original von 1963 basiert… )

6. September 2007 21:53 Uhr. Kategorie Design. 3 Antworten.

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