Consider Jesus. Mediating between God and Man stands Jesus, speaking parables that must be interpreted, telling stories that signfiy deeper meanings the way chop in the water implies rock, wind, and current. Graphic designers shoulder a dilemma of identification: how to balance the role of emissary with the role of savior, the fact of servitude with the dream of redemption. We designers can always excuse ourselves by appealing to the temporary nature of our assignments, the urgency of paying today’s bills, the necessity of commercial relationships and the possibility of mutual benefit. But what parables can you come up with and will they have more meat on ther bones than the morsel of one interpretation?
What is needed, to paraphrase Nietzsche, is style. Moral style. Outfit your bad self by developing your desires, values and goals. The lifelong process of challenging convictions to forge new ones revitalizes your imagination, And to hell with a balanced life and a moral compass pointing north to Convention. Word so hard you make yourself sick. Nietzsche did. And Jesus never ate soy burgers, ran on a treadmill, or stayed out of the sun. A balanced life may suffice as a subject for a lifestyle magazine, but if the magazine is laid out well, you can bet the designer is an imbalanced hellcat.
American Mutt, David Barringer, Looking Closer 5.
26. September 2008 14:16 Uhr. Kategorie Design. Keine Antwort.
