When you watch a writer on a movie programme tearing up page after page, you think he’s in utter despair. And, in many ways, that’s what it’s like for us, but you learn much more in fact from an experiment which didn’t work out how you intended, but instead sheds some light on possibly another way of doing something. It can get very depressing but then suddenly, one day you make a break through, and that’s very exciting…
You can’t go out and do market research to try to solve these problems about what to do next because usually, or very often, you’re doing the opposite of what market research would tell you. You can’t base a new project two years ahead on current market trends and what users are thinking at the moment. That sounds very arrogant. But it isn’t arrogance. You can’t go and ask your customers to be your inventors. That’s your job…
via SignalvsNoise
11. Mai 2007 13:36 Uhr. Kategorie Design. Eine Antwort.
bin eben noch in köln an einem dicken DYSON-store vorbeigelaufen. ich find die teile ja totschick.