The pioneering design work of the 1940s and 1950s continues to interest and excite us while work from the intervening years looks more and more dated and irrelevant. Without the benefit of intensive specialized programs, the pioneers of our profession, by necessity, became well-rounded intellectually. Their work draws its power from deep in the culture of their times.
Modern design education, on the other hand, is essentiallyvalue-free: every problem has a purely visual solution that exists outside any cultural context. … Witness the case of a soft-drink manufacturer that pays a respected design firm a lot of money to «update» a classic logo. The product of American desin education rsponds «Clean up an old Logo? You bet,» and goes right to it. In a vacuum that excludes popular as well as high culture, the meaning of the mark in its culture is disregarded. Why not just say no? The option isn’t considered.
Michael Bierut, Seventy-nine Short Essays on Design
28. August 2007 12:38 Uhr. Kategorie Design. Keine Antwort.
